The FACTS About Matching Gifts
In a year-end post, Please Don’t Eat the Poinsettia, I noted that the field of fundraising is filled with lots of myths, aphorisms and the equivalent of ‘old wives tales’. Some are true, some are not,...
View ArticleMaking The Most Of Your Agitator Subscription
Many Agitator have been with us for our entire 10 year history. Many others are recent subscribers, and there are lots of folks in between. AND … some readers haven’t yet subscribed. You can remedy...
View ArticleChange, It Is a Comin’
Over the next two months we’ll be working behind the scenes on changes and additions to The Agitator. Changes in how we organize and present information. Additions to our content and additions in the...
View ArticleA Soggy Box of Matches
Last year, I made the mistake of subscribing to the email newsletters of the top 100 nonprofits in the United States for end-of-year giving. The summary version of this story is that the average...
View ArticleWe Know Where You Live
“You have only 6 days left to help meet our 16 for 1 matching gift challenge. If we don’t hear from you by midnight Sunday we’re coming after you. AND…we know where you live.” Now that the Christmas...
View ArticleMatching Gift Facts and Insights
There’s a growing body of empirical evidence on what makes for effective matching gift programs and what doesn’t. The following post –and the two that will follow this one–contain lots of research AND...
View ArticleDigging Into the Matching Gift Weeds
Our fellow traveler Nick Ellinger has probably done more digging into matching gift research than anyone on our team. I thought it would be particularly helpful to share with you one of his earlier...
View ArticleFor Your 2018 Matching Gift and #GivingTuesday File
Hopefully you’ve survived this year’s final onslaught of matching gift appeals. In an equally hopeful vein perhaps you’ve found some golden nuggets in this week’s posts on matching that will help...
View ArticleFeedback Week: Channel and Volume Preferences
For those who missed yesterday’s post, we are going through the top donor comments to top nonprofits. And you don’t get much more “top” than channel and volume comments. Almost 20% of the total...
View ArticleThe Taxman Cometh, Part 1: The Downside of the 2017 Tax Bill for Nonprofits
We’ve had a few reader requests to talk about the nonprofit implications of the new tax bill. The trick in meeting this request is that 1) smart people on this issue disagree and 2) I’m not one of the...
View ArticleAgitator Cliff Notes: “The Why Axis
Next up is The Why Axis, by Uri Gneezy and John List, two of the community of economists who work on charitable giving. Roger had already covered one item I had noted back in 2013: that 1:1 matches...
View ArticlePairing metrics for fun and (non)profit
On Tuesday, I talked about how Simpson’s paradox means you shouldn’t use just overall retention as a metric. Rather, you want to pair it with subgroup metrics so someone doesn’t achieve their...
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